We inspire
to tackle climate change
Greenredeem engage and motivate people to change behaviours. By creating relevant and topical environmental campaigns, we inspire people to tackle climate change.
ESTABLISHED IN 2009
Engaging audiences with digital communications
Behaviour change doesn’t happen through a one-off action or campaign; it’s achieved through a gradual and sustained process.
People change their actions through a blend of communication and motivational techniques, delivered on a frequent basis over a sustained period.
With over 40 years environmental experience including waste (legislative & operational) and marketing communications, Greenredeem have a team with the right blend of knowledge and skills to successfully deliver proven campaigns for our partners.
CONTENT 52 WEEKS OF THE YEAR
Frequent content drives behaviour change
Maintaining regular interactions is key to sustaining engagement.
Contact and prompt people every week to drive participation in climate change content and activities 52 weeks of the year.
REAL DATA MEASUREMENTS
Tracking campaign effectiveness against carbon reduction targets
Monitor the correlation between engagement with campaign activities and the direct impact upon measured improvements against baseline with carbon savings applied.
87% of people engaging through a dedicated digital channel agree that it increases their environmental awareness
Source: Greenredeem Member Satisfaction Survey 2020
INCENTIVISING POSITIVE ACTION
Encourage participation
People have different motivations, therefore offer something for everyone with a range of incentives whether choosing a personal reward, donating to charities or engaging with topical content.
YOUR DIGITAL CHANNEL
An extension of your Communications Team
Agree a content strategy to take your target audience through the journey of understanding how they can make small changes to achieve the greatest benefits for them and their environment.
Create innovative communications campaigns to motivate, educate & inspire your audience in a fun, engaging way.
Discover how we can help your audience
Residents
Engage residents to reduce their carbon footprint across Transport, Housing, Land Use and Green Infrastructure, Food/Diet, Waste & Recycling, Water and Built Environment.
Customers
Learn more about our proven approach to working with FMCGs and utility providers, and the different approaches and applications to meet environmental and regulated targets.
Employees
Create a sustainability strategy where everyone in your organisation is informed and involved in working towards your goal. Make carbon savings & achieve a return on your investment.
Latest from the blog
The buzz term: ‘behaviour change’ – what does it mean?!
In our last blog, we discussed the benefits and pitfalls of carbon tools to engage and inspire people to act and reduce their carbon footprint.
Carbon calculators and trackers, what is their purpose and do they work?
From the highly technical Mackay Carbon Calculator (which focuses on the decarbonisation of the UK’s energy system) to WWF’s lifestyle carbon footprint calculator, most ‘carbon calculators’ have the
4 key steps to planning your climate change content
Following our last blog which looked at what residents want from your climate change communications. Today, we consider how content can encourage residents to tackle
Get in touch
We have a flexible approach to working with our partners which compliment your existing campaign and communication activities.
Get in touch to find out how we can change the behaviour of your audience to tackle climate change.
