We can help you to engage with your target audience and change their behaviour
Behaviour change isn’t achieved through a one-off action or campaign. Working with our partners, we use digital communications to change behaviour through a gradual and sustained process, helping to engrain the adoption of new habits bringing with it tangible results.
Our approach
As outlined in the four steps below, our tried & tested method of building communities drives sustained behaviour change.
We create two-way communications with our target audiences via our multi-channels, motivating their participation of how to waste less and recycle right, gathering valuable insights along the way.
Our team of content creators and copywriters tailor digital communications to be tactical and personal. Through insights and measured improvements, we’ll determine the most effective way to connect with different audiences to deliver the most impactful and sustained results.
We digitally contact and prompt people every week to consider their everyday actions, rewarding positive environmental changes and increased levels of engagement.
Improvements are measured and monitored by engagement with campaign content and the direct impact on participation and achieving targets. Our strategy is backed by sound data analysis and understanding of our clients’ needs.
Digital campaigns delivered to our target audiences via our multi-channel communications and insights platform
Who we work with
We work with a range of partners to reduce waste, recycle right, be more water and energy efficient and generally live a greener lifestyle.
Reduce waste and increase recycling for local authorities
Partners include:
Working with water companies to reduce water consumption
Partners include:
Creating a circular workplace
Partners include:
Schools and universities
Partners include:
Invest to save
11%
residual waste reductions
25%
recycling tonnage increases
£380,000
Saving to local authorities per year
(applied across 50,000 households)
Our relationship with plastic is at a pivotal point
The Government has consulted with stakeholders on what we can do to increase plastic bottle recycling, but lacks any primary evidence from the UK.
‘Money back for our empties’ is a must read for anyone interested in understanding the benefits of alternative solutions.
With 6 key conclusions that we believe Defra must consider, get your copy now!
Get in touch
We have a flexible approach to working with local authorities; one which compliments existing and traditional communication activities.
Talk to us and we’d be happy to discuss how we can make an impact on your sustainability targets.
