to tackle climate
Who are Greenredeem?
Behaviour change experts that move strategy to action
Greenredeem provide digital engagement platforms and behaviour change mechanisms to support and complement existing websites and campaigns.
We create environmental campaigns, delivered through targeted communications, incorporating gamification, reward and recognition techniques; including a personalised carbon tracker.
We activate all audiences by inspiring participation to help meet environmental objectives, moving our partners from strategy to action.
Our approach to behaviour change
We encourage people to consider their actions and take on new lifestyle changes. Changing a person’s behaviour is not achieved through a one-off action, it is a gradual sustained process through which you rationalise a change that’s been asked and regularly communicate until those actions become engrained and habitual.
Marketing and content strategy
Our content creators and copywriters will collaboratively bring your environmental objectives to life. We produce educational and engaging campaign content on your behalf, delivered directly to your target audiences.
Campaigns are created to be local and relevant, which include gamified activities such as pledges, quizzes, videos, and articles that will deliver best value and measurable results.
Insight led communications
By introducing a ‘sign-up’ process, we capture information such as age, household occupancy and location to allow for persona creation and targeted communications.
Individuals receive weekly targeted emails based on their profile and interactions with campaign content. We nudge them to learn about new topics and inspire action in their everyday lives.
The benefits of personalised communications or targeting groups helps audiences connect with content and motivates them to act.
Broadening reach to a wider audience
To meet carbon reduction targets, communications must go beyond ‘the already committed’ and connect with the traditionally recognised ‘hard to reach’.
At Greenredeem, we develop or increase audience reach with a variety of PR and marketing techniques. Through our understanding that people have different motivations, we inspire real on the ground action.
By involving all stakeholders such as, businesses, schools, colleges and universities, we galvanise the community, working towards a common goal of reducing carbon emissions.
Detailed reporting drives continuous improvement
Our systems provide detailed reporting to measure and monitor audience engagement with campaign content and the direct improvements against baselines and carbon savings.
This transparent, analytical approach delivers full visibility of campaign effectiveness, best value, and measurable results.
Enhancements & features
Zero waste map
What our clients say
“Greenredeem have enabled us to significantly improve our employee communications. The platform delivers fun and engaging content which encourage behavioural change and rewards our staff for making sustainable choices.”
“I can really recommend the Greenredeem scheme. It’s got so many different elements to it which means that it plays to all of your residents, community groups & businesses.”
“Greenredeem have proven that regular customer engagement yields measurable water savings, plus shown that offering incentives can help maximise the benefit from smart meter data.”
More from the blog
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This article considers an alternative approach by encouraging residents to move from pledged activity to real climate change action. This approach also allows residents to
Our last blog focused on different ways to connect with your ‘hard to reach’ communities. If you want to maximise engagement, you need to prioritise who you wish to
Get in touch
We have a flexible approach to working with our partners which complement your existing campaign and communication activities.
Get in touch to find out how we can change the behaviour of your audience to tackle climate change.