We inspire
residents customers employees
We inspire residents customers employees
to tackle climate
change
Who are Greenredeem?
Behaviour change experts that move strategy to action.
Greenredeem provide digital engagement platforms and behaviour change mechanisms to support and complement existing websites and campaigns, moving our partners from strategy to action.
Working to our behavioural science methodology of, observation, evidence, critical analysis, and repetition; we establish and apply proven behaviour change techniques.
From this we create environmental campaigns, delivered through targeted communications, incorporating gamification, reward and recognition techniques, including a personalised carbon tracker.
Our approach to behaviour change
We encourage people to consider their actions and take on new lifestyle changes. Changing a person’s behaviour is not achieved through a one-off action, it is a gradual sustained process through which you rationalise a change that’s been asked and regularly communicate until those actions become engrained and habitual.
01
Marketing and content strategy
Our content creators and copywriters will collaboratively bring your environmental objectives to life. We produce educational and engaging campaign content on your behalf, delivered directly to your target audiences.
Campaigns are created to be local and relevant, which include gamified activities such as pledges, quizzes, videos, and articles that will deliver best value and measurable results.
02
Insight-led communications
By introducing a ‘sign-up’ process, we capture information such as age, household occupancy and location to allow for persona creation and targeted communications.
Individuals receive weekly targeted emails based on their profile and interactions with campaign content. We nudge them to learn about new topics and inspire action in their everyday lives.
The benefits of personalised communications or targeting groups helps audiences connect with content and motivates them to act.
03
Broadening reach to a wider audience
To meet carbon reduction targets, communications must go beyond ‘the already committed’ and connect with the traditionally recognised ‘hard to reach’.
At Greenredeem, we develop or increase audience reach with a variety of PR and marketing techniques. Through our understanding that people have different motivations, we inspire real on the ground action.
By involving all stakeholders such as, businesses, schools, colleges and universities, we galvanise the community, working towards a common goal of reducing carbon emissions.
04
Detailed reporting drives continuous improvement
Our systems provide detailed reporting to measure and monitor audience engagement with campaign content and the direct improvements against baselines and carbon savings.
This transparent, analytical approach delivers full visibility of campaign effectiveness, best value, and measurable results.
Enhancements & features
Content planner
Reporting dashboard
Carbon tracker
Incentives
Donations
Zero waste map
What our clients say
“Greenredeem have enabled us to significantly improve our employee communications. The platform delivers fun and engaging content which encourage behavioural change and rewards our staff for making sustainable choices.”
“I can really recommend the Greenredeem scheme. It’s got so many different elements to it which means that it plays to all of your residents, community groups & businesses.”
“Greenredeem have proven that regular customer engagement yields measurable water savings, plus shown that offering incentives can help maximise the benefit from smart meter data.”
More from the blog
Resident survey: the people’s opinion on climate change action
We recognise that the best way to encourage climate change action is to ask people what they think first. So, we conducted a resident survey
How to achieve real carbon savings with your residents
A challenge all councils face is how to achieve real carbon savings from resident action. Making a real impact requires far more interaction with residents
How to maximise engagement with your ‘hard to reach’ audiences
Our last blog focused on different ways to connect with your ‘hard to reach’ communities. If you want to maximise engagement, you need to prioritise who you wish to
Get in touch
We have a flexible approach to working with our partners which complement your existing campaign and communication activities.
Get in touch to find out how we can change the behaviour of your audience to tackle climate change.
