Ealing joins forces with Greenredeem to reward residents
From next spring people who live in the borough of Ealing will be able to benefit from a wide range of rewards by participating in Ealing Council and Greenredeem's innovative residents' rewards scheme. Every household which recycles and minimises their waste will be awarded points that can be exchanged for vouchers to spend in local shops and leisure facilities, and with national businesses such as Marks & Spencer and Haven Holidays.
Introducing the residents' rewards scheme will help Ealing achieve its commitment to recycle 50% by 2020 (it is currently 41%).
Rob Crumbie, Communications Director of Greenredeem, said: "Ealing Council is our fifth local authority partner in the UK, and we are extremely excited to be working with it.
"The scheme offers real benefits for everyone involved and we look forward to supporting both residents and local businesses."
Every Ealing household registering to take part will be given 100 points and will earn 50 more points for visiting the website to learn about the scheme.
Residents simply recycle as normal, and confirm that they have recycled using Greenredeem's website, telephone service or smartphone apps. For every week that a person tells Greenredeem that they have recycled, they will earn 10 points. A bonus will be given to all residents that have reported their recycling, based on the weight collected in the community, and will also include an element for a reduction in the amount of waste collected.
Councillor Bassam Mahfouz, cabinet member for environment and transport at Ealing Council, said: "I am delighted that we are introducing a new residents' rewards scheme for those who recycle. Being green will now be good for your pocket with discounts at local and national stores. There will also be opportunities to support local charities."
Ealing Council has been awarded a £1,133,000 from the government's Department for Communities and Local Government to encourage people to recycle.