Melanie Penfold announced as Greenredeem's Local Authority Development Officer
PRESS RELEASES | October 21, 2015

Melanie Penfold announced as Greenredeem's Local Authority Development Officer

Melanie brings more than 10 years of recycling and waste management experience to Greenredeem, having previously held senior positions at the top two councils for recycling in England: South Oxfordshire and Vale of White Horse. Under Melanie's supervision, both districts maintained recycling rates of over 65 percent, far higher than the UK average of 44.5 percent.
 
Melanie will be responsible for both managing existing local authority partnerships and developing new relationships with councils, implementing the Greenredeem scheme. Having a unique perspective in the role, her experience both sides of the fence will be of immense benefit to both Greenredeem and its partners as they work together to grow recycling rates and motivate residents to take other everyday green actions.
 
Rob Crumbie, Director of Marketing and Communications, Greenredeem, commented:"Melanie brings to Greenredeem first-hand experience of the waste and recycling challenges faced by local authorities. With recycling budgets being squeezed, it is important that Greenredeem continues to deliver value for money and measurable benefits to councils and their residents. Melanie will be instrumental in ensuring that local authorities throughout the UK are able to take advantage of Greenredeem's recycling incentive scheme."
 
On her new appointment Melanie Penfold said: "I'm incredibly excited to be joining Greenredeem because I truly believe that rewarding people for their green actions is the way forward for reducing waste and improving recycling rates across the UK."
 
"As a Recycling Officer, I spoke to thousands of people at events and road shows and was constantly hearing the same feedback - people wanted to know how they're doing and to receive recognition for their recycling efforts. This is exactly what Greenredeem does. The scheme not only motivates individuals to recycle more, it incentivises entire communities to work together to raise points for local causes, and to learn more about what they can do to reduce their waste."