| October 21, 2015
The Borough of Ealing and Greenredeem celebrate one year anniversary
Ealing Council and Greenredeem, the company that rewards people for everyday green
actions, today celebrated the one year anniversary of the residents recycling
scheme launch. Over the past 12 months the initiative has helped boost the
council's recycling rates across the borough to 45%.
To celebrate the local achievements,
Greenredeem and Ealing Council held a celebratory breakfast at Harris and
Hoole, a Greenredeem reward partner. Attendees from across the borough included
Hanwell Honeypots and the Greenford Park Residents' Association (GRPA),two
local community groups that have been recipients of Greenredeem donations from
points donated by local residents signed up to the Greenredeem Scheme. Greenredeem
members and local bloggers also attended the event to celebrate the scheme's
success to date.
2.2m points have been generously donated by local members, to local community
projects, which equates to over £10k in grants made. The GPRA were the first
community project in the borough to reach its donation goal and benefit
from the Residents' Rewards Scheme. The GPRA received a new oven to allow the community group to offer offer
local teenagers and children cookery lessons with Kiddy Cook.
Councillor Bassam Mahfouzsaid said: "Ealing
Council is committed to cutting waste and supporting green action in the
borough. The success we've seen from the Greenredeem residents reward scheme
highlights that incentive based schemes work and are a vital way to reward
those households that support our community efforts. We are proud to celebrate
the cycle of positive green action and community good that has been created in
"We're delighted at the success of the
residents reward scheme over the last year. The enthusiasm of the local
community to undertake green actions has been outstanding," said Rob Crumbie at
Greenredeem. "We're looking forward to continuing to build on this over the
coming months and years to further improve the local environment, as well as further
help local businesses and community groups."
All residents in Ealing can be rewarded for
recycling by going to Greenredeem.co.uk and pledging to recycle their food
waste. Points earned from recycling can be converted into vouchers that can be
used in local businesses such as Harris and Hoole, Gurnell Leisure Centre,
Zayka, Cinnamon on the Lane, Hungry Yeti and Toni & Guy.