On 1st November, Greenredeem launched a new initiative to help tackle waste in Elmbridge. The partnership with Elmbridge Borough Council (EBC), funded by Surrey Environment Partnership (SEP) provides residents with a new engagement platform that encourages waste reduction through targeted communication campaigns and behaviour change techniques.
“We’re delighted to be working with Elmbridge Borough Council and Surrey Environment Partnership on this new initiative to help reduce waste and tackle climate change. Never has it been more important to raise our communication efforts and help empower individuals to take positive action.” – Melanie Penfold, General Manager, Greenredeem
With a 3% reduction target, a series of mechanisms will be applied to measure engagement and waste reductions across the borough. Being able to monitor engagement with campaigns and the direct improvements against waste baselines provides full visibility of campaign effectiveness, and if successful could be rolled out in other areas of Surrey.
- Competitions – every few weeks residents can enter competitions with the chance to win prizes, such as vouchers, iPads, smart watches or TV’s (eco-friendly, refurbished versions).
- School and Community donations – to help fund local environmental projects.
- Carbon tracker and badging – providing a better understanding of how individual actions reduce the impact on the planet and help fight climate change.
- Zero waste map – residents can find their nearest zero waste shops, refill stations and charity shops to help them reduce, reuse, and recycle more.
- Eco shop and rewards – eco-friendly products and access to other online discounts.