How to engage residents
Following our previous climate change series how to engage residents to reduce their carbon footprint we’ve been asked, “how do we track the carbon improvements of the residents we engage and encourage them to take positive environmental action?”.
Tracking carbon reductions is not an exact science in every scenario – but we’re pretty good at it!
It is important to understand that carbon footprinting isn’t currently an exact process across all areas; however, Greenredeem do have a series of tried and tested methods of measuring improvements which we’ll share in this blog post. Where we don’t currently have a direct measure, we’ll demonstrate how we apply industry acknowledged calculations and best estimates to report carbon savings.
What we track and why
By tracking resident engagement with campaign activities and then measuring the direct impact against historical baselines (water, waste, energy, or another), we can understand who’s participating, who isn’t and what campaign content is the most effective.
Through our digital behaviour change platform we gather insights into residents’ actions, which helps us determine the most effective and relevant way to communicate to different audiences. This allows us to deliver tactical messaging by postcode or location to achieve the most impactful and sustained results across a broad range of demographics within any given setting.
Our approach to tracking improvements
- All our touchpoints with residents are recorded and monitored via our digital behaviour change platform each week.
- We take into account key events/factors such as service changes, seasonality, or extreme weather conditions.
- Over time, we build a greater understanding of the community through their individual actions.
- We personalise an individual’s experience and automate communications based on their interaction, building an eco-system that fosters continuous engagement.
It is important to set goals that are linked to Climate Change Action Plans, recognising which are:
- long term: e.g. supporting large scale investment infrastructure programs linked to the Built Environment
- short term: e.g. making immediate progress in reducing carbon with resident participation
Establishing baselines to track climate change progress
Whatever the climate change initiative, we agree baselines with the local authority partner and how this will be effectively tracked, for example:
- Water: the amount of water residents use at home based on actual meter readings compared to historical baselines
- Waste: a baseline will be defined in collaboration with the local authority either by route, round or day
Tracking carbon performance whatever the metric
Greenredeem provide the flexibility to work with the tracking data available to the local authority (and its utility partners) and where routines don’t already exist, we create solutions through which our systems can ingest data to track performance weekly, monthly, or specified timeframes.
We can apply a series of different GDPR compliant tracking mechanisms dependent on the availability of data and how it can be collated and shared.
Applying a carbon footprint calculation to a measured improvement
Water, waste, energy, transport and the built environment are but a few of the key climate topics for many authorities, all of which require calculating actions taken and their impact on carbon footprint. Here we show a basic waste and recycling example (source: Gov.uk, Greenhouse gas reporting, conversion factors 2020) which all authorities can apply and benefit from the carbon savings.
Coming up in our climate blog series, we will look at more detailed carbon footprint calculations which can be applied to environmental improvements, some which authorities may not have considered tracking and benefiting from.
Alternatively, if you’d like to know more, request a demo of Greenredeem’s digital platform.
Local authority visibility of climate change progress
An example view of tracking recycling improvements which deliver carbon savings.
In case you missed it, catch up with our recent climate change series, where we covered how we engage residents to change their behaviours, recognising that they can play a significant role in achieving carbon reduction targets.
How well do you know your residents and the impact each one can make on their carbon footprint?
In next week’s blog post, we will take an in-depth look into a number of our resident members, looking at all of the ‘learn and earn’ activities that they have taken in the past year and the impact that they’ve had on taking action and improving their carbon footprint.
Request a live demo
If you’d like to see a live demo of how our digital platform could work for your residents, register your interest below & we’ll be in touch to arrange a time that suits you.
Alternatively you can send us an email if you have any questions.