64 Percent Of Brits Say Gov Not Doing Enough To Incentivise Recycling
IN THE NEWS | December 4, 2013

64 Percent Of Brits Say Gov Not Doing Enough To Incentivise Recycling

According to the study 64 percent of Brits say that the Government doesn't do enough to incentivise recycling.

A quarter of people surveyed claimed to be concerned about the environmental future of the planet, but not enough to motivate them to be green.

Just fewer than 29 percent of people admitted to not recycling as much waste as they could due to not being bothered, and three percent admitted to never having recycled.

Over 27 percent of British adults say that they do not recycle as they don't get anything out of it personally, with a similar proportion (24 percent) claiming that they would recycle more if they were to get something tangible back for it such as vouchers, money or money off goods and services.

With three-quarters of adults (73 percent) believing that companies and central and local government should be rewarding people for green actions.

The research also highlights that over 37 percent of people that don't recycle claim that it's due to a lack of convenient facilities.

Environmentalist, Tony Juniper, said: "We are very far from where we need to be in reaching the goal of 'zero waste' that so many now believe is both possible and desirable to achieve. Part of the problem is down to the fact that a high proportion of people remain resistant to the notion of recycling, including because they see no personal benefit arising from it. To get into the modern league of top recyclers will require more than awareness and good facilities. Clearer incentives that make sense to those who are still reluctant would undoubtedly help."

"It's clear that across the UK, people are concerned about the environment, but these concerns aren't enough to get them to take real action," said Rob Crumbie, communications director at Greenredeem.

Greenredeem offers reward points in return for green actions, such as recycling at home and on-the-go or pledging to compost their tea bags rather than throw them away. These points can then be redeemed for national and local rewards such as 40 percent off holidays with Haven, money-off shopping at Marks & Spencer or a free coffee in a local cafe.

Formerly known as Recyclebank, Greenredeem will now offer members new ways to redeem their points, such as printing rewards at home or redeeming on a new mobile app and even more ways to earn points for their green actions.

For more information on Greenredeem and its study visit www.greenredeem.co.uk

Darrel Moore

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