Case study

Motivating hard to reach audiences to recycle more

Ealing logo

Summary

Campaign: London Borough of Ealing

Number of registered households: 24,644 (19% of Borough)

Contract period: 2014 – 2016

Initial targets

  • Tackle declining recycling rates and work towards 50% recycling rate
  • Increase participation of diverse communities and transient populations
  • Engage the high proportion of flatted properties across the Borough
Mr Bloom at one of our launch events in Ealing

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Discover how we helped Ealing Council motivate hard to reach audiences to increase recycling rates by + 4.7%.