WBC operates a weekly residual collection, which can make it tempting for residents to simply put all food waste out for collection with general waste. However food waste collections are averaging 1.6kg.hh/wk, which is much higher than expected. The knock-on effect of the communications and awareness raising campaigns have also resulted in an increase in their black box dry recycling service of 482 tonnes.
Going forwards, Greenredeem will continue to work with WBC to provide communications and support to maintain momentum in the service and increase participation. Based on the current trend, WBC will achieve a 7% increase in their overall recycling rate for 2020.