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Greenredeem Ltd, 5 Bradfield Court, Milton Road, Drayton, Abingdon, Oxfordshire, OX14 4EF
Greenredeem, Wokingham Borough Council (WBC) and Veolia have worked in partnership since 2012 to motivate their residents to recycle more and recycle right. Through targeted monthly campaigns and weekly activities, Greenredeem provide a digital communications channel to an engaged audience of more the 22k registered households.
In April 2019, WBC introduced a weekly food waste collection service alongside their existing weekly residual and recycling scheme. The Greenredeem communications platform is being heralded as a key driver to increasing the capture rate of food waste in the Borough.
To support the roll out of the new food waste collection service in WBC, Greenredeem created a bespoke communications and marketing plan. From January to July 2019 the campaigns focused on three key areas and included targeted messaging:
The marketing and comms plan also included the following:
Greenredeem provide a valuable digital communications tool for us to encourage food waste participation in a fun and engaging way!
Irum Gulzar (Specialist in Waste Management & Education)
WBC operates a weekly residual collection, which can make it tempting for residents to simply put all food waste out for collection with general waste. However food waste collections are averaging 1.6kg.hh/wk, which is much higher than expected. The knock-on effect of the communications and awareness raising campaigns have also resulted in an increase in their black box dry recycling service of 482 tonnes.
Going forwards, Greenredeem will continue to work with WBC to provide communications and support to maintain momentum in the service and increase participation. Based on the current trend, WBC will achieve a 7% increase in their overall recycling rate for 2020.
increase in their overall recycling rate for 2020
hh/wk average food waste collection
We have a flexible approach to working with local authorities; one which compliments existing and traditional communication activities.
Talk to us and we’d be happy to discuss how we can make an impact on your sustainability targets.