How to engage residents
Providing relevant and useful content from a trusted source is a great way of getting a message across. It sets the scene for future communications and activities and provides real value for the reader – a gateway to getting them interested and interacting!
Through our Greener Living blog we connect and build a strong relationship with residents, some who historically authorities have found difficult to reach.
We understand what types of blog posts they prefer (‘how to’ articles, videos etc), what time of day they are most active and what subjects/topics they are most interested in.
At Greenredeem, our in-house blogs are central to our campaigns and underpin all activities which motivate positive behaviour change.
Here’s an example of how creative content provided a starting point for residents to get to grips with what a climate emergency is, what it really means for them and how they can help do their bit…
A local Climate Change Action Plan
Having declared a climate emergency in July 2019, we began working with Wokingham Borough Council on its journey to achieving net zero carbon by 2030.
In order to meet the targets set out in their Climate Emergency Action Plan (CEAP), Wokingham’s priorities are to:
- Engage – Raising awareness and encouraging behaviour change.
- Take action– Minimising waste, pollution and greenhouse gas emissions.
- Prepare– Planning for the likely impacts of climate change and managing resources efficiently
“Some actions are small, but, when taken by our nearly 170,000 residents will quickly add up.”
Climate Emergency Action Plan, Wokingham Borough Council, January 2020.
Our methods for motivating action
Using a variety of nudge techniques, we help to motivate residents to take action.
Our Climate Change communications for this local campaign included:
4 ways to transform your local carbon footprint
What is Wokingham’s Climate Emergency Action Plan (CEAP)
Fight your future carbon footprint
To fight my future carbon footprint in the Wokingham area
To achieve our climate change targets, we need to adopt a collective and collaborative approach to change behaviours, and we need to start now.
Looking for extra Christmas content?
Why not share one of our Greener Living blogs on how to have a carbon friendly Christmas…