Tackling Climate Change part 4: How to engage residents with their local action plan

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How to engage residents

Providing relevant and useful content from a trusted source is a great way of getting a message across. It sets the scene for future communications and activities and provides real value for the reader – a gateway to getting them interested and interacting!  

Through our Greener Living blog we connect and build a strong relationship with residents, some who historically authorities have found difficult to reach. 

We understand what types of blog posts they prefer (‘how to’ articles, videos etc), what time of day they are most active and what subjects/topics they are most interested in.  

At Greenredeem, our in-house blogs are central to our campaigns and underpin all activities which motivate positive behaviour change.   

Here’s an example of how creative content provided a starting point for residents to get to grips with what a climate emergency iswhat it really means for them and how they can help do their bit 

A local Climate Change Action Plan

Having declared a climate emergency in July 2019, we began working with Wokingham Borough Council on its journey to achieving net zero carbon by 2030.  

In order to meet the targets set out in their Climate Emergency Action Plan (CEAP), Wokingham’s priorities are to:  

  • Engage – Raising awareness and encouraging behaviour change.  
  • Take action– Minimising waste, pollution and greenhouse gas emissions.  
  • Prepare– Planning for the likely impacts of climate change and managing resources efficiently 

 

“Some actions are small, but, when taken by our nearly 170,000 residents will quickly add up.”

Climate Emergency Action Plan, Wokingham Borough Council, January 2020.

Our methods for motivating action

Using a variety of nudge techniques, we help to motivate residents to take action. 

Our Climate Change communications for this local campaign included:  

Email

4 ways to transform your local carbon footprint 

Quiz

What is Wokingham’s Climate Emergency Action Plan (CEAP) 

Video

Fight your future carbon footprint 

Pledge

To fight my future carbon footprint in the Wokingham area 

To achieve our climate change targets, we need to adopt a collective and collaborative approach to change behaviours, and we need to start now.

Looking for extra Christmas content?

Why not share one of our Greener Living blogs on how to have a carbon friendly Christmas…

Deck the halls with sustainability
GREENER LIVING BLOG

Decorating your Christmas tree is like a beacon of light in your home symbolising that Christmas has begun. On average, Brits spend nearly £80 every year decorating theirs– it’s quite the investment.

A Christmas like no other
GREENER LIVING BLOG

You may be wondering how to have your usual sustainable Christmas in these different circumstances. So, we’re sharing all of our Christmas 2020 ideas for you to enjoy. 

Greenredeem create interactive weekly campaigns for residents from as little as 1p per household per week please contact us if you’d like more information.

If you’d like to discuss further please book a time in here or send an email to enquiries@greenredeem.co.uk.

More news stories

After this month, it’s safe to say we’ve learnt a lot about our carbon footprints. At the same time, your council has come up with a plan to tackle climate change.

The ‘Climate Emergency Action Plan’ (CEAP) as it’s been named, marks the beginning of a journey to achieve carbon neutrality in Wokingham Borough by 2030.

Here’s how you can help:

Tip 1: Switch up your transports

A lot of us commute in the Borough, but have you considered an eco-friendlier mode of transportation that doesn’t produce lots of CO2 emissions? When the time comes to purchase a new car, could you opt for an electric one? Better yet, swap your car for a bicycle or public transport to help ease congestion.

Tip 2: Plant a few trees

One target that the council want to achieve is to plant 250,000 trees in the next five years. Could you help them out by putting one in your back garden or allotment? Trees are an excellent remedy to CO2 emissions as they feed on them to produce oxygen.

Tip 3: Reduce, reuse, recycle

We know as a Greenredeem member, you’re very familiar with good recycling habits. The council hopes to reach a recycling rate of 60% by the end of this year and 90% by 2030, but your input is essential. You’ve perfected recycling in your own home, but is it time to help your local family members? Could you speak to your neighbours about their recycling habits? It’s time to take what you’ve learnt with Greenredeem and share it with others

Tip 4: Educating the younger generation

The younger generation are the future. 10-year-olds will be 20 in 2030; they’ll be contributing to carbon footprints as they commute to work, create waste and start living independently. The council wants to focus on educating younger generations in schools, teaching them the importance of the environment and their actions. Could you be doing this at home? What about encouraging children to turn off at the switch or turn of taps when brushing teeth? Simple changes like that can evolve into great lifestyle habits (and save you money on your bills).