An increase in recycling of 21.3% or
23.1kg per household per year
An increase in recycling of 21.3% or 23.1 kg per household per year.
Our findings concluded that although there was evidence of baseline improvements from as little as 15% registration, the optimal contact rate for households was >30%.
Waste reduction (halo benefit):
Residual waste collected across the Borough reduced by 4.3% or 17.1 Kg per household per year.
By analysing registered households by postcode and overlaying collection data, we were able to evaluate by road where Greenredeem was having the greatest impact across the community.
Campaign: The Wokingham Borough Incentive Scheme
Number of residents registered (members): 22,673
Contract period: April 2012 – to date