Case study

An increase in recycling of 21.3% or
23.1kg per household per year

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Impact:

An increase in recycling of 21.3% or 23.1 kg per household per year.
Our findings concluded that although there was evidence of baseline improvements from as little as 15% registration, the optimal contact rate for households was >30%.

Waste reduction (halo benefit):

Residual waste collected across the Borough reduced by 4.3% or 17.1 Kg per household per year.

Campaign mechanic:

By analysing registered households by postcode and overlaying collection data, we were able to evaluate by road where Greenredeem was having the greatest impact across the community.

Summary

Campaign: The Wokingham Borough Incentive Scheme

Number of residents registered (members): 22,673

Contract period: April 2012 – to date