In the first six months of implementing the food waste recycling service, 2,450 tonnes have been collected for recycling. The Borough has experienced an overall diversion in residual waste of 2,805 tonnes. This puts the Borough well on track to meet its 50% recycling target by 2020.
Greenredeem, WBC and Veolia have worked in partnership since 2012 to motivate their residents to recycle more and recycle right. Through targeted monthly campaigns and weekly activities, Greenredeem provide a digital communications channel to an engaged audience of more the 22k registered households.
To support the roll out of the new food waste collection service in WBC, Greenredeem created a bespoke communications and marketing plan. From January to July 2019 the campaigns focused on three key areas and included targeted messaging:
- Pre-launch (environmental benefits)
- Service launch (key service information and how residents could participate)
- Results (success and thank you to residents)