Empowering Everyday Change
About Greenredeem
At Greenredeem, we believe in the power of small actions to create big change, but only when those actions are backed by evidence. Since 2009, we’ve been driving real-world behaviour change and delivering measurable results across communities and organisations. Unlike others who talk about engagement, we prove it through data, impact reporting, and demonstrated outcomes.
Take a look at our journey so far...
How our approach facilitates your needs
We've developed a proactive approach to engaging our audiences with weekly campaigns, gamified tools, and measurable outcomes to embed sustainability into daily routines. From local councils and NHS Trusts to water companies and SMEs, our platform empowers people with knowledge, rewards participation, and delivers data-driven insights for organisations committed to a greener future.
Join us on an affordable and accessible journey that spans across decades.
How our approach facilitates your needs
Care
Care cascades through our organisation. From our content creators to our senior team, we're all passionate about what we do and the service we provide for our clients. It is central to our work. We care about finding solutions for our clients needs and overcoming challenges together.
Trust
Greenredeem is founded on mutual trust. The level of honesty expected of consumers is rare, whether that is printing vouchers, honouring pledges or simply recycling what they say they have. That extreme level of trust in stakeholders is integral to earning their trust in return.
Innovation
We're a team of thinkers and pride ourselves on how quickly we can adapt and overcome an issues our clients face. Through a focus on proactive innovation, even without request, we deliver continuous improvement in terms of products and services that work for all our stakeholders.
Action
To be a catalyst for change, innovation in isolation is not enough. We're passionate about moving organisations from strategy to action, and that's what we're doing internally too. Action, plus the freedom to be flexible in our approach, pushes ideas forward and ensures solutions are delivered efficiently.
Insight
Behind the consumer face of Greenredeem sits a complex insights platform. A focus on understanding customer behaviour and trends, combined with the ability to engage and educate, is key to our commercial effectiveness, and in turn the success of our business.
Our Personality
Inspirational
In our drive towards a world where nothing is wasted, education and motivation is important, but ultimately to achieve that goal we must inspire
Collaborative
We work closely and flexibly with our customers, partners, and local authorities to consistently deliver a ‘win, win, win’ relationship
Balanced
We are neither preachy nor judgmental. Greenredeem’s natural empathy and objectivity manifests itself in a considered and well-rounded outlook
Confident
Not arrogant, but a quiet self-assurance, born of a deep understanding of the sector and a proven track record of success
Our select team provides unrivalled knowledge across sectors such as; local authorities, waste management, water sector, events management, loyalty and marketing; supported by more than 16 years experience delivering successful behavioural change campaigns
Our journey so far
2009
Founded
2009
Launched UK’s first household recycling incentive scheme in the Royal Borough of Windsor and Maidenhead
2010
Expanded with Wokingham Borough Council, adding 24,000 new members to our growing community
2013
Recyclebank was acquired by Grundon Waste Management. combining the best of Recyclebank UK and Greenredeem under one trusted brand.
2014
we launched recycling kiosks at Brunel University
2016
Greenredeem applied its behaviour change expertise to the water sector, forming a ground-breaking partnership with Thames Water to motivate smart-metered customers to use water more efficiently.
2019
we piloted an innovative sustainability programme with Eton College, empowering students through education, gamification and rewards.
2020
Launched its employee engagement platform
Greenredeem is proud to be part of the Grundon family
Since 2012, Greenredeem has been part of the Grundon Group of companies. Grundon Waste Management is one of the UK’s leading providers of waste management, environmental and sustainability services.
As part of the Grundon Group, we share a commitment to driving meaningful environmental change across communities, workplaces, and supply chains. Our collaboration enables us to combine cutting-edge digital engagement tools with on-the-ground expertise, helping organisations of all sizes to reduce their environmental impact and meet their ESG goals.
This connection ensures Greenredeem remains grounded in real-world sustainability challenges while offering innovative, scalable SaaS solutions that bring measurable benefits to Grundon’s customers, employees, and partners.
