By leveraging effectively utilising smart meter technology alongside Greenredeem’s engagement expertise, Thames Water has successfully driven positive behaviour change and achieved measurable reductions in household water consumption.
The Problem
Water companies face growing pressure to demonstrate meaningful customer engagement in the adoption and use of smart meters. To address this, Greenredeem partnered with Thames Water to develop an innovative platform that inspires customers to save water and adopt sustainable habits.
The Solution
The Customer Engagement Platform
For customers whose water usage increased, offering tailored advice to help them lower consumption.
For those who reduced their water usage compared to the previous week, with encouragement to continue their efforts.
For those who reduced their water usage compared to the previous week, with encouragement to continue their efforts.
This approach encourages an ongoing conversation, building awareness, and equipping customers with practical, actionable steps to save water.
For those who reduced their water usage compared to the previous week, with encouragement to continue their efforts.
For those who reduced their water usage compared to the previous week, with encouragement to continue their efforts.
For those who reduced their water usage compared to the previous week, with encouragement to continue their efforts.
The Results
14,583
smart meter reads received
0.94m
litres of water saved in a single week
64 Litres
Average Saving Per Household
45.16%
average email open rate
(well above industry benchmarks)
These results underscore the platform’s effectiveness in driving both engagement and measurable behaviour change.
By empowering customers to make small, consistent changes, the Greenredeem platform supports Thames Water’s sustainability goals, while nurturing a culture of mindful water consumption among households of all sizes
